Privacy Policy

1. Information We Collect

1.1 Personal Identification Information

• Contact details: Full name, email address, phone number, shipping address, and billing address (provided when placing an order or creating an account).
• Account information: Username, password (encrypted for security), and account preferences (e.g., favorite bottle styles, size preferences, or communication settings).

1.2 Transaction Information

• Order details: Product selections (e.g., insulated stainless steel bottles, color/size choices), order numbers, transaction amounts, and order status.
• Payment information: We do not store full credit/debit card details. Payments are processed through trusted third-party payment processors (e.g., Stripe, PayPal), which encrypt and handle your payment data in compliance with industry standards (PCI DSS).

1.3 Usage and Technical Information

• Device and browser data: Type of device (e.g., smartphone, laptop), operating system, browser type, IP address, and device identifiers.
• Usage analytics: Pages visited (e.g., product categories for outdoor vs. daily use bottles), time spent on the website, search queries (e.g., "double-wall insulated bottles"), click-through rates, navigation paths, and product views.
• Cookies and similar technologies: We use cookies (small text files stored on your device) to remember your preferences, optimize website performance, and personalize content. You can manage cookie settings via your browser, but disabling certain cookies may limit functionality (e.g., saved cart items).

1.4 Voluntarily Provided Information

• Feedback and communications: Information submitted through contact forms, product reviews, surveys, or customer support inquiries (e.g., questions about bottle care, sustainability features, or order issues).
• Social media data: If you connect to our website via social media platforms (e.g., Facebook, Instagram), we may collect limited information from your profile (as permitted by the platform’s privacy settings) to facilitate account creation or sharing.

2. How We Use Your Information

2.1 Fulfill and Manage Orders

• Process and ship your purchases (e.g., insulated bottles, accessories) and send order confirmations, tracking updates, and delivery notifications.
• Resolve order-related issues (e.g., incorrect size, damaged items) and coordinate returns or exchanges in line with our Refund Policy.

2.2 Improve and Personalize Your Experience

• Analyze usage patterns to optimize website functionality (e.g., improving product search filters for bottle types or sizes) and enhance user navigation.
• Personalize content and recommendations (e.g., suggesting sustainable bottles based on your browsing history or size preferences).
• Test new features, product designs, or marketing strategies to better serve your needs (e.g., introducing new insulation technologies).

2.3 Communicate With You

• Send transactional emails (e.g., order confirmations, refund updates) and respond to your inquiries about products, shipping, or account matters.
• Deliver promotional communications (e.g., new product launches, sustainable hydration tips, special offers) if you have opted in. You can unsubscribe at any time via the "unsubscribe" link in emails or your account settings.
• Invite you to participate in surveys or feedback sessions to help us improve our products and services.

2.4 Ensure Security and Compliance

• Protect our website and users from fraud, unauthorized access, data breaches, or misuse of accounts (e.g., verifying order details to prevent identity theft).
• Comply with legal obligations, tax requirements, or court orders (e.g., responding to lawful requests from regulatory authorities).

3. Disclosure of Your Information

3.1 Third-Party Service Providers

• Payment processors (e.g., Stripe, PayPal) to securely process transactions.
• Shipping and logistics partners (e.g., FedEx, UPS) to deliver your orders.
• Analytics tools (e.g., Google Analytics) to track website performance and user behavior (data is anonymized where possible).
• Customer support software to manage inquiries about bottle care, sustainability, or orders.

3.2 Legal and Safety Reasons

• To comply with applicable laws, regulations, or legal processes (e.g., subpoenas, court orders).
• To protect the rights, property, or safety of our website, users, or the public (e.g., investigating fraud, addressing security breaches).

3.3 Business Transfers

4. Data Security

• Encryption of sensitive data (e.g., passwords, shipping addresses) using industry-standard protocols (SSL/TLS).
• Regular security audits and updates to our systems and software.
• Restricted access to personal information (only authorized personnel may access data for legitimate purposes).
• Secure storage of data on servers with firewalls and access controls.

5. Your Data Protection Rights

• Right to access: Request a copy of the personal information we hold about you.
• Right to correction: Request updates to inaccurate or incomplete data (e.g., outdated shipping addresses).
• Right to erasure: Request deletion of your personal information (subject to legal obligations, such as retaining order records for tax purposes).
• Right to restriction: Request that we limit processing of your data (e.g., 暂停 marketing communications).
• Right to data portability: Request a copy of your data in a structured, machine-readable format for transfer to another service provider.
• Right to object: Object to processing of your data for marketing purposes or based on legitimate interests.
• Right to withdraw consent: Withdraw any previously given consent (e.g., for promotional emails) without affecting prior processing.

6. Children’s Privacy

7. Changes to This Privacy Policy